![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/4f1047c3-44e6-4427-853e-cfdd1793a866_rw_1920.png?h=25dd7a3f2609d60832d345877b059efe)
Sobre a campanha
Todo black friday maior parte das empresas adotam a mesma estratégia visual. Meu desafio era criar um projeto fora da "curva" que destaca-se de todas as demais campanhas uma semana antes do grande dia da black friday.
A estratégia foi criar um marca única e exclusiva seguindo os princípios da marca Walkcell.
![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/a35c6ec3-9ad2-4811-9416-7e494655c66f_rw_1920.png?h=38a377d51e45693448ac12d60695382d)
![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/6b163207-f590-43de-a68e-94144163927d_rw_1920.png?h=f08b96b4e0ffc2928e6b0c6d77015b29)
![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/8a037691-eff8-41bf-94a4-008a9d77064d_rw_1920.png?h=104d36208b48d2d89776ebe4f9ea3803)
![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/6b93bd80-d424-4120-99f4-3f8acbcd7de2_rw_1920.png?h=1db98f2a30a5dcfc1c8c4222d09662ac)
![](https://cdn.myportfolio.com/f575d228-ed64-4dc2-b2d2-bf44d41e4418/3443deab-399e-4851-b382-f84eefc96521_rw_1920.png?h=a0de9a9594394b696636c85123b3b5fe)